Marketing identities through language : English and global imagery in French advertising / Elizabeth Martin.
Material type:
TextPublication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2006Description: xv, 286 p. : ill. ; 23 cmISBN: 1403949840; 9781403949844Subject(s): Advertising -- France | Advertising -- Language | Multilingualism | Multiculturalism | Intercultural communication | GlobalizationDDC classification: 659.1/0944 LOC classification: HF5813.F8 | M37 2006Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Open Books
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MCHS LIBRARY--LL Malawi College Of Health General Stacks | MCHS LIBRARY--LL Malawi College Of Health General Stacks | Non-fiction | W 20 AD224 2005 (Browse shelf(Opens below)) | Available | L01402 |
Includes bibliographical references (p. 267-279) and index.
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