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Marketing identities through language :

Martin, Elizabeth.

Marketing identities through language : English and global imagery in French advertising / Elizabeth Martin. - Basingstoke [England] ; New York : Palgrave Macmillan, 2006. - xv, 286 p. : ill. ; 23 cm.

Includes bibliographical references (p. 267-279) and index.

ISBN: 1403949840 9781403949844

LCCN: 2005049995

Subjects--Topical Terms:
Advertising--France.
Advertising--Language.
Multilingualism.
Multiculturalism.
Intercultural communication.
Globalization.

LC Class. No.: HF5813.F8 / M37 2006

Dewey Class. No.: 659.1/0944

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