000 01606cam a22003974a 4500
001 14013045
003 OSt
005 20170922133648.0
008 050623s2006 enka b 001 0 eng
010 _a 2005049995
020 _a1403949840
020 _a9781403949844
035 _a(OCoLC)ocm60791726
040 _aDLC
_cDLC
_dBWKUK
_dBAKER
_dIXA
_dDLC
042 _apcc
043 _ae-fr---
050 0 0 _aHF5813.F8
_bM37 2006
082 0 0 _a659.1/0944
_222
100 1 _aMartin, Elizabeth.
245 1 0 _aMarketing identities through language :
_bEnglish and global imagery in French advertising /
_cElizabeth Martin.
260 _aBasingstoke [England] ;
_aNew York :
_bPalgrave Macmillan,
_c2006.
300 _axv, 286 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 267-279) and index.
650 0 _aAdvertising
_zFrance.
650 0 _aAdvertising
_xLanguage.
650 0 _aMultilingualism.
650 0 _aMulticulturalism.
650 0 _aIntercultural communication.
650 0 _aGlobalization.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0665/2005049995-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0665/2005049995-t.html
856 4 2 _3Contributor biographical information
_uhttps://www.loc.gov/catdir/enhancements/fy1702/2005049995-b.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2nlm
_cBK
999 _c8909
_d8909