The new world of health promotion :  new program development, implementation, and evaluation / 
edited by Bernard J. Healey, Robert S. Zimmerman Jr. 
 - Sudbury, Mass. :  Jones and Bartlett Publishers,  c2010. 
 - xxviii, 421 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Health promotion in the new century / Bernard J. Healey, Robert S. Zimmerman Jr. -- Epidemiology as the catalyst in the development of health promotion programs / Bernard J. Healey, Robert S. Zimmerman Jr. -- Needs assessments / Bernard J. Healey, Robert S. Zimmerman Jr. -- Program development / Bernard J. Healey, Robert S. Zimmerman Jr. -- Health promotion program marketing techniques / Bernard J. Healey, Robert S. Zimmerman Jr. -- Program evaluation / Bernard J. Healey, Robert S. Zimmerman Jr. -- Health promotion in people with disabilities / Jill D. Morrow-Gorton -- Health promotion programs in the workplace / Bernard J. Healey -- Toward health equity : a prevention framework for reducing health and safety disparities / Rachel A. Davis, Larry Cohen ; with assistance from Sharon Rodriguez -- The truth campaign : using countermarketing to reduce youth smoking / Jane A. Allen ... [et al.] -- Case study of a data informed response to youth gun violence : Pennsylvania Injury Reporting and Intervention System (PIRIs) / Michelle R. Henry, Robert D. Ketterlinus -- Leadership in health promotion programs / Bernard J. Healey, Robert S. Zimmerman Jr. -- Continuous quality improvement in health promotion programs / Andrew Lanza -- Evidence-based health promotion programs / Bernard J. Healey -- Partnerships and collaboration : critical components to promoting health / Sarah J. Olson -- Economic evaluation of health promotion programs / Bernard J. Healey -- MAPP : a strategic approach to community / Julia Joh Ellgiers. 
<br/><br/><label>ISBN: </label>9780763753771 0763753777 
<br/><br/><label>LCCN: </label>2009014464 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>101501106  DNLM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health promotion.<br/>Health Promotion--organization & administration--United States.<br/>Epidemiologic Methods--United States.<br/>Health Education--methods--United States.<br/>Health Planning--methods--United States.<br/>Program Development--United States.<br/>Program Evaluation--United States.
<br/><br/><label>LC Class. No.: </label>RA427.8  / .H427 2010 
<br/><br/><label>Dewey Class. No.: </label>362.1068